Jesce Horton: Building LOWD™, Shaping Cannabis Culture, and Elevating the Industry
Few cannabis entrepreneurs have made an impact on the industry quite like Jesce Horton. As the founder of LOWD™, an award-winning cannabis brand based in the Pacific Northwest, Horton has built a reputation for producing premium cannabis flower through elite genetics, meticulous cultivation practices, and an unwavering commitment to quality.
But his influence extends far beyond the grow room.
Horton’s journey into the cannabis industry was shaped by resilience and determination. After overcoming a life-changing experience in North Carolina that could have altered the course of his future, he dedicated himself to creating opportunities within the legal cannabis market while helping redefine what a modern cannabis brand could become.
Today, LOWD™ stands as one of the most respected names in craft cannabis, known for cultivating top-tier flower that resonates with both cannabis connoisseurs and everyday consumers. The brand’s focus on premium genetics, terpene-rich cultivars, and small-batch cultivation has helped it earn recognition throughout the industry.
Beyond LOWD™, Horton is also the co-founder of Grand National Agency, a cannabis-focused creative and marketing agency that helps brands navigate the rapidly evolving cannabis marketplace. Through Grand National, he has worked to bridge the gap between cannabis, culture, business, and mainstream consumer audiences, helping shape how cannabis brands tell their stories.
One of Horton’s most notable partnerships came through his relationship with NBA legend and entrepreneur Carmelo Anthony. The two connected while Anthony was playing for the Portland Trail Blazers, building a relationship rooted in business, culture, and shared vision.
That connection eventually led Horton to play a key role in helping Anthony launch Stay Melo, the former NBA star’s cannabis brand. The collaboration represents a growing trend of athletes entering the cannabis space with experienced industry leaders who understand cultivation, branding, compliance, and consumer engagement.
For Horton, success has never been solely about producing exceptional cannabis products. It’s about building meaningful businesses, creating opportunities, and helping push the industry forward. Whether through LOWD™, Grand National Agency, or partnerships like Stay Melo, he continues to influence the future of legal cannabis.
In an increasingly competitive cannabis market, Jesce Horton’s story serves as a blueprint for entrepreneurs looking to build brands that combine authenticity, culture, innovation, and long-term impact. From award-winning cannabis cultivation to strategic brand development, he has proven that the most successful companies are built with intention, vision, and an uncompromising commitment to excellence.
